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Are you sure you can miss the educational sessions of IMIC 2007, especially the Seminar of Carolyn Dow about “Capturing corporate events”?

If you know it all then maybe you should not come to IMIC but again your staff or colleagues might need this education!

Carolyn Dow, Great Britain
SITE President 2001 and Director of SITE Europe, Managing Director of the Dow Consultancy
Short cv

According to Carolyn, the Corporate Events cover Meetings, Corporate Hospitality, Product Launches and Incentives, all of which have different characteristics, different requirements and different expectations. As if that weren’t enough, different nationalities have different expectations too!

- This session will examine event characteristics, and look at how suppliers can determine which of these events their product / facility is best suited to.

 - It will help attendees do their own product/market fit analysis and give advice as to how to draw up marketing strategies and plans. 

 - Session participants will get ideas as to the best way to position their product, so as to gain events business.

 - Practical examples will be used to illustrate this further and show how particular products met the marketing challenge.

Heliotopos Conferences

Ypsilantou 28 I 172 36  Dafni - Athens
Tel.: +30 2109730697 I Fax: +30 2109767208
Email: I Website:

Last update: 24 January 2007

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